The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Analyse market information
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Markets for existing or new products or services are identified, researched and analysed for possible entry or development. Completed |
Evidence:
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Past trends and developments are analysed to determine market variability and associated risks. Completed |
Evidence:
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Market environment is continually monitored in a consistent manner to ensure information is current and reliable. Completed |
Evidence:
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The legal, ethical and environmental constraints of the market(s) and their effect on the enterprise are identified. Completed |
Evidence:
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Product mix that suits market requirements/price advantage at the time is adopted. Completed |
Evidence:
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Develop a marketing plan
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Alternative marketing strategies and techniques are assessed and interpreted to identify marketing targets and methods. Completed |
Evidence:
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Marketing strategies are based on reliable data, market environment and substantiated trends. Completed |
Evidence:
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Marketing options incorporate suitable advice from marketing professionals. Completed |
Evidence:
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A measurable cost-effective marketing plan is developed incorporating a reasoned analysis of market research and business plan objectives. Completed |
Evidence:
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Implement marketing activities
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Planned marketing activities are scheduled within appropriate timeframes. Completed |
Evidence:
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Measurable performance targets are developed and meet business plan objectives. Completed |
Evidence:
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Distribution channels are organised, and product and service information is accurate and readily available to clients. Completed |
Evidence:
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Marketing activities are implemented within budgetary constraints to meet legal, ethical and enterprise requirements. Completed |
Evidence:
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Evaluate marketing performance
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Product, pricing and distribution policies are monitored in relation to market changes, marketing objectives and enterprise requirements. Completed |
Evidence:
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Areas of positive performance are identified and corrective action is taken to remedy poor performance areas. Completed |
Evidence:
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An objective assessment of the marketing plan and implementation is made by a comparison of valid and reliable data against performance targets. Completed |
Evidence:
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Relevant information is documented for continual analysis and effective planning management. Completed |
Evidence:
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